1. CLIENT INTERVIEW
A proper design process always starts with a client interview. This is where we sit down get to know each other and talk about what we hope to achieve.
The interview itself is a lot like dating. We will talk about things like how you got to where you are now, What makes you passionate about your product, who can you see using your product, How we can help connect you to your customers, look and feel among other technicalities and functions.
After digesting the information there is a period of Research, Ideation, and Wireframing. For a typical project, this first sprint can last 1-2 weeks depending on the amount of back and forth. The first sprint is often critical to producing successful results as it will begin to outline exactly what we need to achieve.
Research takes a look at your competition & access to market.
· Is there competition? If not, why not? Do people need your product?
· Who is your competition? What are they doing right? How do you differentiate?
· Visual trends
· Target market
Ideation ties the pieces together.
During research, tidbits of delicious idea kernels will pop-up and require to be formed into a cohesive executable function. Whether it’s a subtle dropdown animation or the way a company engages their users using social media depends on your product and function.
Wireframes or sketches will render ideas in their most basic form.
Showing the structure of where things will live without the frills of design.
ONCE THE CLIENT SIGNS OFF ON THE WIRE FRAMES WE HAVE SUCCESSFULLY COME TO THE END OF SPRINT ONE!
At this point the client must submit all content and specs that are required for the product. This includes any:
· Copy text
· Style Guides
· & Specifications
Sprint 2 could notably be the end of your journey or the beginning of a greater refinement process depending on your product. This sprint usually takes 1-2 weeks and is where we explore branding and visual trends. The concepts we wireframed in sprint 1 will come to life in a sexy new skin targeted toward your market.
5. TO INFINITY & BEYOND
Sprint 3,4,5, ect... could be the difference between an exceptional product and one that is just OK. Here is where we test how your customers are interacting with your product. We can do this by looking at different types of analytical data (user traffic, heatmaps,), customer interviews and AB testing.
What are your customers doing? Is it what you expected? Do they like it? Among other question will help us mold the User Experience, evolve the design and drive the interactions you are looking for.
Design is cyclical. Iterative, and performs a specific function. It should inspire emotion, tell a story, and drive action.
Sprint 2 is the start and spring board of what you think your customers want. It’s an educated guess into their psyche and behavior. While the following Sprints give the customers what they need, through testing and iteration, which makes everybody very happy :)